Thursday, March 5, 2009

My pleasure

I have taken notice that at Chick Fil A when you tell someone working there "thank you" there reponce always seems to be "my pleasure." Just a simple little phrase and yet it really got me thinking. Its not just a normal your welcome, but a my pleasure. And is it really their pleasure? They really love taking my order? So I decided to look it up and find out where this all stemmed from and this is what I found...

Not all fast food chains are fast companies. Chick-fil-A is an exception.
by Chuck Salter

"All too often, top-notch fast-food service is an oxymoron, like having high tea at a NASCAR race. Speed is the top priority, a strategy that produces high volume, but leads to notoriously inconsistent, impersonal, and uninspired interaction with customers.
Chick-fil-A is different. Its staff focuses on being swift and attentive. For the past two years, the Atlanta-based chain was named "best drive-through in America" by the quick-service restaurant trade journal QSR.
President and chief operating officer Dan Cathy infuses everyone from franchise owner-operators to teenagers earning $9 an hour with his passion for service and his conviction in its intrinsic worth -- to the individual as well as the company.
As we noted in our Customers First Award to the company, customer-centered leadership is the cornerstone of Chick-fil-A's service. Here are some of the other ideas that keep its customers coming back:
Mind your manners
At the end of each transaction at Chick-fil-A, you don't hear, "You're welcome," "Glad to help," or "Come back and see us." You hear these two words: "My pleasure." It's distinctive and classy, the sort of service you expect at a much fancier and expensive establishment, like Ritz Carlton, which is where Cathy says his father got the idea.
Cathy loves to add service touches that people don't expect from a fast-food restaurant. His latest is folding the last sheet of toilet paper into a triangular point. He believes it conveys a sense of cleanliness and meticulousness that customers appreciate. When he or one of the operators comes up with a new twist, he promptly sends out a voicemail message to owner-operators at the nearly 1,200 locations."


Im impressed Chick Fil A, way to go the extra notch to stand above the others!
Photobucket

3 comments:

Snarky Belle said...

Cool. I also like that they have remained firm in their choice to not do business on Sundays.

Anonymous said...

Yum...I like Chick-fil-a...I, too, like that they close on Sundays. It says a lot.

Heather Atchley said...

I LOVE this place! Been eating there for years! Have you also noticed at several locations they have an older woman or man, dressed sort of "country", walking around getting more ketchup or refilling drinks? I like that too!